Luke 9:22-24

22 Saying, The Son of man must suffer many things, and be rejected of the elders and chief priests and scribes, and be slain, and be raised the third day. 

23 And he said to them all, If any man will come after me, let him deny himself, and take up his cross daily, and follow me. 

24 For whosoever will save his life shall lose it: but whosoever will lose his life for my sake, the same shall save it.